Compost Marketing Methods Webinar

On Tuesday, April 9, 2024, Sally Brown, PhD, from University of Washington and Gary Giterre of McGill Environmental Systems joined us for an exclusive webinar on compost marketing strategies. The video is now available!

• Learn firsthand effective marketing strategies tailored for small and regional-scale composting operations from industry experts.
• Discover practical tips to promote compost locally, forge partnerships with businesses, and enhance your online presence for increased visibility.
• Connect with like-minded composting professionals, share experiences, and build valuable connections to elevate your composting game!

Sally Brown is a Research Professor at the School of Environmental and Forest Sciences at the University of Washington. Throughout her academic career, she has focused on the risks and benefits associated with the use of urban residuals, primarily municipal biosolids, but also composts and digestates generated from the organic fraction of municipal solid waste.

A significant part of her work centers on the climate impacts of different biosolids/food scrap end-use or disposal practices. She was part of the team that developed the BEAM model, a tool to calculate the climate impacts of biosolids processing and end-use, for the Canadian government. She also contributed to updating the model for the New York City biosolids program and has evaluated end-use impacts of food scraps for King County, WA, and other municipalities. Dr. Brown is a Fellow in the Soil Science Society of America.

She is a former two-term member of the National Academy of Science’s Standing Committee on Soil Science and was also a member of the NAS committee on Bioavailability of Contaminants in Soils and Sediments. She was the past chair and continues to be an active member of the USDA CREES committee on biosolids, now referred to as the W 4170 research group. She writes a regular column for Biocycle magazine.

Dr. Brown compiles a library of current research related to municipal biosolids and other organics, which is distributed internationally. She has an extensive list of peer-reviewed publications and has co-edited two books on urban agriculture. Additionally, she is a member of the USDA Committee on Urban and Innovative Agriculture.

Gary Gittere is a top-performing sales management professional with an award-winning track record of exceeding sales quotas, managing and training teams, and driving organizational growth and profitability across small, midsize, and large companies. An effective leader, communicator, and negotiator, he has proven talent for increasing sales from existing accounts and promoting new business.

Gittere possesses expertise in B2B, B2C, and OEM sales, managing distributor networks and key accounts, leveraging CRM systems, executing trade shows, and overseeing direct sales and marketing initiatives. He excels in product training and placement, as well as associated functions. His skills encompass driving sales through diverse channels, building high-performance teams, and maximizing profitability through strategic sales management.

Since 2011, Gittere has been a key contributor at McGill Environmental Systems, a company that provides a full range of services related to the manufacturing, distribution, and sale of high-quality compost. In his role, he spearheads marketing efforts to promote McGill’s premium compost products to organizations like municipalities, industrial companies, and agricultural businesses that rely on the company’s state-of-the-art technologies and proven processes for their organic waste and compost manufacturing needs. Additionally, he oversees marketing initiatives targeting homeowners, landscapers, and those managing turf and earth, positioning McGill’s compost as a strong and healthy foundation for growing and infrastructure projects.

Moderated by Neil Seldman, Produced by Rick Anthony, Hosted by Chris Sparnicht

If composting is as important to you as it is to us, please share this post with like-minded friends and allies in your social media, lists and across the web! See you on April 9th!